New Balance footwear entered the arena of toning footwear, releasing a wellness category product titled TrueBalance. At Kunoichi, I acted as Executive Producer and Creative Director for this project, shepherding it's creation over the course of a 3 month process. My involvement was integral at conception, premise / scripting, and throughout preproduction, before turning the reigns to Kunoichi's Sr. Project Manager Josh Fritz and Steelehouse wiz kid Paul Wizikowski. This content has seen use in retail display, sales conferences, online, and on television.
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