Monday, November 15, 2010

Portfolio - Animation / Video - My Little Pony

I am much happier about the outcome of this particular My Little Pony episode, which is leaps beyond the animation quality of our other episode. Clearly, early in the process of becoming an animation / video shop, we paced production inadequately. This episode features crisp Flash-based animation, bounce, flavor, personality, and the charm this evergreen brand demands. As producer, I took part in conceptualization and ideation before story, script, preproduction, and artwork began. Josh Fritz and James Farr ushered the project as directors, while Jose Garibaldi provided the dominant quantity of art resources. Anna van Slee provided additional support and project guidance. Paul Wizikowski and the team at Steelehouse deserve thanks for an 11th hour assist.


Over Two Rainbows is the second My Little Pony episode generated by Kunoichi for Hasbro as a dvd in package with toy products, as well as direct-to-DVD. This episode was created to give origin to the youngest pony character and provide a bit of backstory to the kid-favorite characters. The biggest challenge was delivering these episodes in a format that highlighted the appeal of this brand iteration, then called Newborn Cuties, on budget. MLP characters famously feature flowing hair that a child can comb. Flash-based storybook animation demanded a shift in handling of this hair, coinciding with a strong shift in product as well. As a producer, I assisted in story development, scripting, and conceptualization. Josh Fritz, James Farr, Jose Garibaldi, Anna van Slee, and Paul Wizikowski deserve shout outs for their unending contributions on this project.

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